Music, Culture and COVID-19 - United We Stream

Name of the local/regional government
Greater Manchester
Type of initiative
Type of response
Social cohesion
Initiative language

United We Stream - Greater Manchester's virual streaming platform supporting the regions local charities, cultural organisations and hospitality industry

As the world continues to battle against COVID-19, all of Greater Manchester's night-time venues have closed to help the NHS in the fight to stop the virus creating a huge strain on the hospitality industry. With unified support, Greater Manchester is fighting back on behalf of all the regions pubs, theatres and venues by showcasing the regions talent on the new streaming platform United We Stream.

Since Friday the 3rd of April, United We Stream has broadcast a range of entertainment every day from 7pm for everyone to enjoy while the nation spends more time indoors. This platform showcases the best of the regions talent including live streams of bands, DJ’s singers and performers in a UK’s first to entertain, educate and enrich people’s lives. Viewers are welcome to buy a “virtual ticket” and donate as much as they please.

As of the 4th of May, more than £260,000 has been raised and the platform had received over four million views with people all over the world tuning in.

The raised funds are being donated to Greater Manchester charities and are being used to support the local hospitality and cultural industries. A funding call is now open for businesses and individuals to apply to use some of these funds to support local music venues, bars, restaurants and culture organisations adapt to social distancing and lock down measures related to COVID-19.

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