On-line capacitation to the city’s trade sector

Name of the local/regional government
Belo Horizonte
Brazil
Government representative or decision and policy-maker
Type of initiative
Response
Recovery
Highest scale of the initiative
City
Type of response
Economic development
Digitalisation
Initiative language
English

Belo Horizonte’s City Hall established a partnership with the Shopkeepers’ Syndicate of Belo Horizonte (Sindilojas). Both institutions opened vacancies for a free on-line entrepreneurship course directed to the capital’s trade sector. The initiative is a strategy to minimize the economic impact brought by the pandemic to the city’s merchants. Through the training offered, the entrepreneurs will be able to implement their e-commerce and expand their selling prospects. The course is divided in three modules, introducing the digital scene through its most used tools, practical methods to on-line sales and product operationalization.

To which (if any) collective(s) is addressed mainly this initiative?
No distiction
Is this initiative supported by any organization?
Yes
Type of organization
Local/Regional Government
This initiative has been created...
As a reaction to specific problems generated by the pandemic

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